Before your competitor does.”
Kirsty Fay, Director
GJ Gardner Homes Wollongong & Shoalhaven
Working with me
Working with a copywriter makes your life better. Easier. Cheerier.
I want you to take your copy stress and stomp all over it. Replace that stress with joy as you kick start your copywriting adventure with me.
I live and breathe transparency. You don’t want surprises. Unless it’s bubbly or sparkly or comes in a pretty pink box. You want to know what you’re getting, how you’re getting it, and when.
You want copywriter who is easy to work with. And who injects FUN into everything.
My clear, easy-to-follow 3-stage framework delivers exactly this. It gets us on the same page, right from the start.
Your copywriting adventure with me looks like this:
Stage 1: Planning
I know you don’t like surprises in business. Can’t say I do either.
It’s why we need to build a solid foundation and set the scene for success.
Here we cover scope, briefing, timing, proposal, T&Cs and initial payment.
Stage 2: Production
My fav stage – where the magic happens.
Once I have checked in to make sure my interpretation of the brief is on point, I research, communicate and create.
You can be involved a little or a lot.
Drafts, amends, and your final proofread content all happen here.
Stage 3: Post-project
It’s time to pop the champagne because the hard work is done.
Once the final invoice is paid, we’ll complete an official sign off.
It’s over to you to feel the joy as your customers get sparked into action.
And maybe write a testimonial if you’ve been sufficiently delighted and want to help the Word Bird continue to soar.
Do I sound like someone you’d love to work with?
Looking for more?
Are you the kind of human who thrives on detail?
And you want to know every single stop we will make on our adventure together?
Then read on. I’ve got a full roadmap for you below.
If you’re not a detail-loving human, stop here.
I think we’d both be happier if your head didn’t explode.
The complete roadmap for our adventure together
1. Discuss & understand scope
Let’s get started. This is where I ask lots of questions so I can understand what you need, what information already exists, your timeframe, the deliverables, and anything else important to start the briefing process.
Depending on the project, I prefer to do this via Zoom. I believe that leads to the best results. But it can also be on the phone or via email.
Remember I said how no one like surprises? (Unless it’s my birthday. Then by all means, bring on the spectacular vacation and the delicious French bubbly.)
You may have worked with other creatives who propose first, brief second. Not me.
I find that briefing before the proposal minimises surprises for both of us. Kind of like an engagement. You wouldn’t give any air time to a proposal from someone who didn’t know you intimately, right?
Based on our discussion at Step 1, I will provide you with a brief to complete. This is so I can understand your business, your audience, your brand, and your objectives.
It’s a really simple Q&A template designed to get everything out of your head and into mine.
For some projects, I can give an expected $$$ range before the briefing, if you want an indication of my pricing before spending time on the brief.
3. Proposal & indicative timing
Based on everything we have discussed and agreed at Step 1, I will provide you with a proposal to complete your project.
You will know exactly what you’re getting as I will outline all the work I will do, including any meetings anticipated or required. Typically I don’t require or factor in meetings.
I also clearly outline the rounds of amends included.
4. Let’s get serious
You like what you see and you want to work together. Brilliant. I’ll provide you with two things:
- A schedule of expected timeframes. This schedule is to ensure your project stays on track, and is a commitment for each of us to stick to.
- Your first project invoice. This is to get the project started and to secure the proposed schedule. It will be 50% of the total project. This is non-negotiable.
5. We’re on!
Good times ahead. You’re happy with my proposal and my schedule. You can let me know you want to get started by:
- Signing my project proposal and T&Cs
- Making the 50% payment
Now it’s time to get serious with each other.
The end result of any project is only as good as the brief.
Before getting underway, I will check in with you and clarify anything from your brief that I may not be 100% clear on.
It is essential we get the brief right so I can deliver a project that makes your heart sing.
6. Creation & communication
Now I’m down to work, starting with research.
Be reassured that I don’t disappear, leaving you with no idea what I’m doing or what stage I am up to.
We stay in touch during the copywriting process so you’re clear on how I’m tracking. I’ll also let you know of any challenges I’m facing and discoveries I’ve made.
7. Drafts & amends
For most projects, I’ll do three drafts (first, second and final).
The first draft is not a complete draft. It’s an outline of the intended structure, style and tone. This ensures I’m on the right track, providing copy that’s in line with your expectations.
You get two rounds of amends (after the first and second draft). Additional rounds or changes are charged by the hour. The final draft is proofread before it’s delivered to your inbox.
8. Final invoice
Once you’ve autographed my final draft, I’ll issue the final invoice.
My payment terms are seven days from the date of invoice.
9. Project sign off
Our adventure together has almost come to an end. Boo!
Once my final invoice has been paid, I’ll send you a Project Sign Off document. This officially ends the project and hands copyright over to you.
I’ll also ask for a testimonial, but I make it really easy for you. There is no obligation to provide one, but I will be bursting with gratitude if you can.
Testimonials are probably what got you this far into my website, and I need to keep them fresh to keep The Word Bird soaring.
10. Feel the joy
It’s time for you to enjoy your new, hardworking, emotionally-charged copy.
Feel free to get in touch with feedback as to how your copy is working for you. I love hearing stories about how my words have made an impact.
I will get also follow up and check in on my copy. I want to make sure it’s working hard, as promised.