Blog

My hub for all things copy and business. Jampacked with action-sparking copy tips and ideas to grow your business.

And let’s be honest, there will be a LOT of champagne talk in here.

#sorrynotsorry

Sneak peeks inside my head

What Is A Business Award?

WHAT IS A BUSINESS AWARD? A basic guide if the idea is completely new to you!Business awards are undeniably growing in popularity. But I frequently find people asking what they are and why they matter. If you’re wondering what exactly a business award is, and what all...

What Does Social Proof Mean?

A SIMPLE GUIDE TO SOCIAL PROOFWondering what social proof means? Imagine this. As you excitedly click “Add to cart”, you imagine how luxurious your future Monday mornings will feel. You’re just about to order an exquisite, velvety soft wingback chair for your office,...

Why Your About Page Is Not About You

Who does your business’s About page focus on? You? Or your customer?And who do you think it should focus on? I’ll give you a hot tip. It’s not you. When you visit a brand’s website, and click through to the About page, what are you REALLY trying to find out? Whether...

Why Great Copy Is Born From Breaking Grammar Rules

Are you a rule follower or a rule breaker? Whichever way you swing, knowing the rules is essential to winning the game. Of course when my parenting hat is on, rule-following governs EVERYTHING. But when it comes to copywriting, I love nothing more than stomping on...